instagram reels oops something went wrong

Now that you've got an idea of what features Instagram Reels offer in comparison to its direct competitor, let's look at how you can get in front of your audience there. Whether you’re capturing your reaction, responding to friends or bringing your own magic to trends, Remix is another way to collab on Instagram ✨ /eU8x74Q3yf- Instagram March 31, 2021 Now you can use the Remix feature in Reels to create your own reel next to one that already exists 🎭 To add music to a Reel, you can access up to 10,000 tracks available on Facebook Sounds Collection, which are available to personal and creator accounts, but not business accounts. TikTok has a Sound Library with more than 150,000 tracks available to businesses and creators. Difference #4: MusicĪdding music to your content drives engagement and both platforms have options for creators. We noted a moment ago that Instagram has just increased the time limit on Reels to 60 seconds, and there's a 4-hour cap on live streaming.

TikTok recently extended the maximum video length, with creators now able to post content up to 3 minutes in length, while their live streaming options seem to have no time limit.

Meanwhile, Instagram launched Reels ads that appear in the Explore and Reels tabs as of June 2021. TikTok has developed a range of tools for businesses and marketers to reach a wider audience, such as: Difference #2: Branding and business options With TikTok's user base more than doubling in the 18 months after December 2018, it's clearly growing rapidly but hasn't yet reached the scale of Instagram.

TikTok has 689 million active users with 47% aged 30 or younger in the US. Just shy of 70% of users are under 34 years old, and 51% of all users are female. We've seen that Instagram has around 1 billion active users, and around half of them interact with stories at least once a week. Let's break those differentiators down and explore how the two social media giants square up to each other. Whilst on the surface Instagram and TikTok may look and feel similar, there are some key differences between the two. You can create Reels through the Instagram app directly, upload content from your gallery, or edit together, a mix of both.Īlong with the overall look of Reels, a lot of other elements seem very much like TikTok., sSo what exactly are the differences between the two platforms? Soon after the limit was increased to 30 seconds, and are now up to a minute in length. When they were first launched, Reels could only be 15 seconds long. Reels look very much like TikToks, and it's not all that surprising when the Head of Instagram Adam Mosseri recently said that TikTok is a direct competitor.Ī post shared by Adam Mosseri the rest of Instagram content, viewers can either like your Reel, leave a comment, or share it with others. The Reels tab is part of a new navigation bar on Instagram that began rollout in November 2020, showing just how important this content format has become for the platform. Instagram Reels are short videos that use music, filters, and screen effects to engage audiences, stay on your newsfeed for as long as you want, and appear in the Reels and Explore tabs.

What you need to do to get your Reels in front of your audience.

Four companies that are smashing their Reels content.

Instagram currently gets about 26% of all live stream viewing in the US and UK, and it's now going after this new trend in the video content market. Instagram Reels are where it's at when you want to boost your engagement.Įver since Reels launched as a response to the growth of TikTok, the 'Gram has put a lot of emphasis on the short-form video format.

Instagram reels oops something went wrong